Also the pandemic led to people being trapped in their homes for a long time and at such a time these online games catered to kill time. The growth in popularity can be all accounted to a rise in the number of smartphone users and also an easy accessibility to the internet. What led to the popularity of online gaming? The Indian online gaming industry is growing annually at a rate of 30 per cent and is one of the fastest growing segments within the media and entertainment sector. The game users are projected to increase from 433 million last year to 657 million in 2025 - which is over 50 per cent increase. Freemium is a model where the game is free to play, but additional features must be purchased. The report also highlights that this trend will rise with the popularity of the freemium model.
KPMG has found in a global audit that the Indian mobile gaming industry made a revenue of Rs 13,600 crore last year and is projected to earn Rs 29,000 crore by 2024-25. The rise in use of smartphones, the growing curve of the young generation, easy access to the internet and introduction of new games and genres have all contributed to a sharp increase in the popularity of the gaming industry in India.
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